CCD Human Factors
Ethnography
How well do you understand your the people in your organisation or the people who use your product? How well do you understand your intended target audience, the people you are trying to sell to or influence? It is hard to work with people if you do not have an understanding of their characteristics, resources, motives, drives, ethics or desires.
Ethnography is the study of such factors, whether qualitative (defining the categories, or groupings, or socio-cultural factors) or quantitative (the number of people that fall into a specific category).
What do we do?
We use a range of fundamental human factors tools, such as observational analysis, questionnaire design, interviewing, and focus groups, to gain this insight into how people behave, interact with their environment and use products or systems.
This approach brings a range of benefits to the work we do. Design is improved by the depth and cultural context of our understanding of the end user. We get more usable systems by understanding how people really operate as well as how they are "supposed" to. The end result is higher levels of user acceptance, greater satisfaction, better usability, fewer errors, etc.
By understanding the people you manage, work with, work for or intend to sell or influence, your changes of success are vastly improved.